A Planning Team Unlike Any Other
Since 2015, Fierce Productions has done more than simply update old traditions; we’ve invented new ones. We are proudly the best at what we do, driven by an unmatched determination to thrive through life's greatest challenges. Whether we are reinventing our business in the face of a global pandemic or navigating Owner Laura Reitsma’s breast cancer diagnosis, we transform adversity into extraordinary creative power.
As true visionaries with backgrounds in theater, dance, and art, we constantly hear the same feedback: vendors and guests are thrilled to be involved because we introduce groundbreaking elements they have never seen before.
Proudly a Woman and Cuban-American-owned business, our ultimate muse is YOU. We weave your authentic story into your event, passionately curating extraordinary, distinctive experiences with undeniable flair.
LAURA REITSMA (she/her)
Owner & Creative Director
Laura, the visionary founder of Fierce, is a multifaceted artist. Her true forte lies in her boundless imagination, creating one-of-a-kind experiences that push boundaries and redefine the ordinary.
ALLISON WEBER (she/her)
Operations & Senior Event Planner
Allison, a versatile event coordinator, graphic design and marketing guru, leverages a multifaceted skill set spanning event management, promotion, fundraising, and web design to deliver impactful results.
CONNAR BROWN SPRENGER (she/her) - Social Media & Video Production
Connar, a dynamic force from the inception of Fierce Productions, spearheads our social media presence and orchestrates the magic behind our captivating video production projects.
KATE OCKER (she/her) - Event Coordinator
With her roots in theater stage management, Kate is a total rockstar at calling the shots. She thrives on high-stakes timelines and precision execution, making sure every detail of your event is telling your story.
What We Believe In
Our mission is to design inclusive, unforgettable experiences for bold individuals and businesses looking to celebrate love and leave a positive mark on the world. We are fiercely committed to serving all people no matter who they love. In everything we do, we proudly champion the arts, our local community, and small, woman-owned, BIPOC, and LGBTQIA+ businesses.
Our core values: Integrity, Inclusivity, Collaboration, Creativity, and Precision shape everything we do.
"To say Fierce is LGBTQ friendly is an understatement - they felt like family."
— Chris & Anders, Wedding Coordination & Management
Our Standards of Excellence
Bespoke Design: The creative concepts and execution strategies we design are custom-tailored and exclusive to your event.
Mutual Trust: We believe the most successful events are rooted in absolute mutual trust, and we intentionally partner with clients who share that mindset.
Guided Expertise: To ensure your event authentically represents your vision, we lead the creative direction, relying on our proven, signature process to bring it to life.
Owner's Manifesto
“I am both fierce and compassionate. My highest purpose is to create: I curate meaningful experiences, dance, instill radical self-love in my son, and nurture life by gardening. From the lush, plant-filled home I've designed to the abundance of love I actively build with my husband, everything I do is an act of creation.
I thrive in the unknown and uncertainty. My greatest gift is my imagination—the deep intuition to know exactly what I want, or what a client wants, and the ability to look at a blank space and envision an entire extraordinary experience before it has even happened.
In all that I do, I am surrounded by love and the power of the universe. I am compassionate to myself and to others, never expecting or promising perfection. My self-care, my family and the well-being of my team will always be more important than anything else, even my business.
I inspire others by practicing authenticity and vulnerability. I value organization, communication and respect. I do not need approval from the outside world. I am proud to partner with people who are trying to make the world a better place.
I am transparent and vulnerable, and these are qualities that I will proudly let the world see. I am healthy in mind, spirit, and body.”
— Manifesto of Laura Reitsma, Owner