Fierce Defined
Hey there, Fierce people of the world!
My name is Laura, and I’m the owner of Fierce Productions, a Chicago-based wedding and event planning company producing unforgettable celebrations locally and around the globe. From bold weddings and immersive corporate events to virtual experiences and milestone celebrations, we specialize in events that are anything but ordinary.
One of the questions I get asked most often is:
“Why Fierce Productions?”
Which is closely followed by:
“What does ‘fierce’ actually mean?”
Some people still associate the word fierce with something negative—mean, aggressive, or scary. That definition is outdated. At Fierce Productions, fierce is something entirely different—and incredibly powerful.
What does “Fierce” mean?
Traditionally, fierce referred to something violent or aggressive—like a tiger. But the modern definition of fierce is about being bold, unapologetic, and fully yourself.
Think less tiger… and more a mother deer standing her ground.
Being fierce means choosing joy over conformity. It’s about expressing yourself authentically, even when it challenges expectations. You may face criticism for not following tradition—but you do it anyway because it feels true.
Pop culture icons like Beyoncé embody this modern fierceness with their bold creativity and refusal to shrink themselves. But you don’t have to be a celebrity to be fierce. Anyone can be fierce by following their passion, honoring who they are, and designing a life (and event!) that reflects that truth.
Why I Named My Company Fierce Productions
I love this modern meaning of fierce. It’s empowering, joyful, and deeply aligned with how I strive to live my life.
Years ago, before Fierce Productions even existed, I found myself using the word fierce to describe moments, outfits, experiences, and details that brought me joy and felt exceptional. Eventually, friends started calling me LK Fierce.
So when it came time to name my wedding and event planning business, the choice was obvious.
Fierce wasn’t just a name—it was a lifestyle. And now, it’s the foundation of every event we produce.
At Fierce Productions, fierce defines our approach to wedding planning, event design, production, and guest experience—whether it’s an intimate Chicago wedding, a destination celebration, a virtual event, or a milestone birthday party.
Here’s what Fierce means to me:
A thriving life and business
Strong and bad ass in every form
Something that is of exceptional quality, bold, surprising and unforgettable.
A word used to describe something that is out of the box, non-traditional, and dynamic.
Passionate, joyful, and positive!
Fierce means to demand excellence.
Fierce is about inclusivity, honesty, authenticity.
Fierce means being your quirky, silly, nerdy, extra self and fully embracing who you truly are.
Loving yourself for every quirk and imperfection.
Stylish and expressive.
The boldest and best dressed person in the room.
An artist, theater maker, designer, creator, innovator.
Fierce is ambition and tenacity.
Fierce means you write your own traditions and your own rules.
Fierce means you never apologize for who you are.
What is a Fierce Event?
We are all about producing FIERCE weddings and events in Chicago and all over the world whether it’s IRL (In Real Life) or Virtual. A Fierce event is many of the definitions we have above and so much more!
A Fierce event is unforgettable, out of the box, and non-traditional. It’s the kind of event you go to and never forget. All other events you go to can’t compare to the level of creativity and ingenuity that a fierce event has. A Fierce event is a gathering of people who are kind, bold with the highest integrity. It’s an event made up of all kinds of people from all different socio-economic statuses, gender expressions, and ethnicities. It’s unapologetic and irreverent. It challenges you! What you think it supposed to happen at a wedding, what you’re used to - doesn’t happen. A fierce event writes its own traditions and rules. It’s a wedding ceremony that is entirely created by the couple. It’s a cocktail hour emceed by a fabulous drag queen. It’s memorable and theatrical. During the course of a Fierce event you might laugh, cry and learn something about yourself.
What does Fierce mean to You?
Write to us in the comments below and let us know what Fierce means to you! Whenever anyone fills out our contact form we ask that they define the word fierce. We are always looking to match with people, couples and businesses who are looking for a FIERCE event, not a great event, a FIERCE one.
